Networking 101

The CATALYST recently hosted an insightful workshop titled "Networking 101," facilitated by Mark Newman of the Newman Realty Team Powered by Realty One Group. This engaging and interactive session guided participants through the fundamentals of networking, emphasizing its significance for business owners and providing practical strategies for building meaningful connections.

Networking is more than just exchanging business cards; it is about cultivating relationships that foster business growth. For business owners, networking opens doors to valuable community connections and creates opportunities for referrals, which often translate into high-quality leads. These referrals are particularly important, as they tend to have a higher conversion rate, stemming from the trust established through mutual connections.

During the workshop, participants brainstormed various avenues for networking, uncovering both conventional and unconventional opportunities, such as:

• Business Networking Events
• Trade Shows and Expos
• Referral Teams and Networking Groups
• Hosting or Guesting on Podcasts
• Current and Past Clients
• Database Management
• Committees and Boards
• Meet-Up Groups
• Online Communities
• Hobbies and Interest-Based Groups
• Neighborhood Associations
• Any setting where regular engagement with others occurs

Participants learned the importance of intentionality in networking. Every interaction presents an opportunity to make a lasting impression, and how one presents themselves plays a crucial role in shaping their reputation. The ultimate objective of networking is to build the "know, like, and trust" factor. People need to know who you are and understand your business, like you as a person, and most importantly, trust you.

One key takeaway was the importance of stepping outside one’s comfort zone. At events, rather than gravitating towards familiar faces, attendees were encouraged to introduce themselves to new people, learn about their businesses, and establish authentic connections that could develop into long-lasting professional relationships.

Preparing for Success Preparation is a cornerstone of effective networking. Whether delivering a 30-second elevator pitch, presenting a 10-minute talk, or simply attending a networking event, it is essential to:

• Understand your personal and professional "why."
• Be able to articulate key details about your business.
• Convey passion and enthusiasm for your work.
• Practice and refine your delivery to ensure clarity and confidence.

The workshop concluded with a networking session, allowing participants to put their newfound skills into practice, meet fellow business owners, and begin cultivating meaningful connections.

The CATALYST extends its gratitude to Mark Newman for sharing his expertise and inspiring attendees to embrace networking as a powerful tool for personal and professional growth.

For a full list of workshops and other events offered through The CATALYST, visit our website at gilbertaz.com