In the early 2000s, a movement began as people started cutting the cord on cable TV. This trend has only grown with the expansion of streaming services. While often associated with younger generations, research shows that older adults are making the switch as well. According to the Pew Research Center, approximately 25% of people aged 55 and older have transitioned from traditional cable or satellite to streaming services.
This shift has created new challenges for businesses, requiring them to adapt their marketing strategies as traditional TV advertising evolves. To help navigate these changes, the 12News digital team is offering Expert Office Hours through the CATALYST, a strategic partnership between the Gilbert Office of Economic Development and the Gilbert Chamber Foundation. These free one-on-one sessions provide an opportunity to connect with experts, ask questions, and gain valuable insights into the evolving digital landscape.
Click here to schedule time for Expert Office Hours with the digital team of 12News and learn how to own your backyard!