Fresh Perspectives, Stronger Connections: Inside Referral Team Culture Training

“The referral culture training today was very, very informative. I found that our speakers were absolutely amazing, and even though I’ve been with the Chamber for 10 years, I got a lot out of it. I really appreciate the Chamber for putting this on, and I absolutely encourage anybody to do it.”— Cathy Thomas, Owner of Curves (Gilbert, AZ – West)

The Gilbert Chamber of Commerce kicked off its first Referral Team Culture Training of the fiscal year on Wednesday, September 23, bringing together members for a morning of fresh perspectives, practical insights, and new ways to strengthen the relationships that make referral teams successful.

This year, we took a fresh approach by bringing in new experts and focusing on the topics our members identified as important to their success. With the help of our incredible lineup of speakers, Lanie Martin, Jake Burt, and Peppur Chambers, along with emcee Mark Newman, the morning offered a mix of expertise, energy, and plenty of inspiration to take back to the weekly meeting.

From strengthening one-to-one conversations to making a lasting impression and finding new ways to connect with an audience, each session brought something different to the table. Our speakers challenged attendees to look at familiar habits through a new lens, step outside their comfort zones, and think about how small changes can make a meaningful difference in the way they build relationships and generate referrals.

And the energy didn't stop when the presentations ended. Seeing members leave feeling encouraged to try new approaches, put fresh ideas into practice, and make more intentional connections was a reminder of why investing in our referral teams matters. Even longtime members walked away with something new to consider, proving there's always room to learn, grow, and discover a different perspective.

Missed September's training? There's more to come!

Our next Referral Team Culture Training is scheduled for March, and we can't wait to build on the momentum. Each training brings its own mix of insights, personalities, and opportunities to grow, so there's always something new to experience.

Thank you to our speakers, emcee, and everyone who joined us for making this first session such a success. We're excited to see how our members put what they've learned into action and continue strengthening the connections that make our referral teams thrive.