Digital Advertising Platforms and ROI

The CATALYST recently hosted a dynamic workshop on Digital Advertising and ROI, facilitated by Kevin Schrandt of KYBREE Marketing and Bryan Robb. This interactive session gave participants valuable insights into enhancing their digital marketing strategies and maximizing returns on investment (ROI).

A key takeaway from the workshop was understanding the shift in audience behavior. People are spending more time in digital spaces compared to traditional media. Traditional advertising platforms include newspapers, local TV, billboards, local radio, mail, and magazines. While digital advertising spans social media, YouTube, streaming audio, and streaming TV. The digital landscape offers a distinct advantage — agility. Unlike traditional methods that require significant lead time, digital ads can be launched quickly and tailored to specific audiences. Identifying and understanding your target audience is crucial for delivering impactful campaigns.

Before diving into digital advertising, businesses need to set up a solid foundation. Key recommendations included:

• 2-Factor Authentication (2FA): Safeguard your accounts by enabling this extra layer of security.
• Platform Information Accuracy: Regularly audit and update platform information, ensuring old emails and outdated details are cleared.
• General Company Email: Create a dedicated company email for digital marketing purposes, avoiding reliance on personal or employee-specific addresses.

Optimize for Mobile: With 64% of ads viewed on mobile devices, ensuring mobile-friendly content is non-negotiable.

• Establish a Social Media Presence: Active engagement on social media platforms helps build brand awareness and connect directly with your audience.
• Know Your Market: Understanding market trends and audience preferences allows you to craft more effective and targeted advertising strategies.

The workshop underscored that digital marketing is not just about being online but being intentional with your approach. From securing your digital presence to crafting mobile-friendly content and understanding your audience, these strategies collectively enhance the effectiveness of digital advertising efforts. Participants left equipped with actionable insights to elevate their marketing game and measure their ROI more effectively.

Check our website more workshops and opportunities to learn how to grow your business in the digital age with The CATALYST!