by: Rocket Media
How Google's Antitrust Lawsuit May Affect You
On Oct. 20th, the Department of Justice filed a lawsuit accusing Google of illegally protecting its monopoly over search and search ads.
The DOJ claims Google shut out competition among web browsers by paying billions of dollars to ensure Google is the default browser for Android, Apple, Samsung and other devices.
While this lawsuit will likely be a years-long process, it could change the way consumers use the internet. For you, that means you may eventually want to ensure your content and ads perform well on non-Google browsers like Bing, Yahoo, etc.
We will be watching this lawsuit closely and will keep our clients updated of any changes that may affect search rankings.
Google Adds YouTube to Attribution Report Paid Search (PPC) Update
Google ads is now offering "cross-network attribution reporting" for YouTube and Search campaigns. This type of report will provide insight into how YouTube and Search campaigns work together to create conversions.
So what does that mean for you? This reporting insight will help you set smarter ad budgets by showing how video ad exposure impacts conversions. For example, if a customer watches your YouTube ad and 3 days later converts via your Search ad, the report will credit YouTube with an assisted conversion.
How to Evaluate the SEO Value of Your Content SEO Update
If this year has taught us anything, it's that high-quality content has never been in higher demand. With more people at home searching for answers to their questions online, companies are scrambling to provide content that is valuable, informational and up-to-date.
Wondering how your website content measures up?
We highly suggest you take a long, hard look at your website to ensure the content isn't missing the mark and costing you business.
If you're not sure where to start, click below to learn how to evaluate the SEO value of a piece of content.
IN THE (ROCKET MEDIA) NEWS
This past month, we challenged our entire building to join in on a food drive to support those in need in our community!
Together, we were able to fill 15 boxes with canned goods and other food items for Open Arms Care Center, a non-profit dedicated to supporting those in need in Rocket's hometown of Gilbert, AZ.
Fun fact:In 2018, Rocket Media built a pro-bono site for Open Arms Care Center, check it out!